Brand
Standards and
Development
Establish and
enhance your
identity
No matter how big or small your company is, building and adhering to brand standards is an important part of your long term success. Creating a consistent image across your marketing and sales materials, website, and all communications develops recognition and cultivates customer trust and familiarity. Branding also makes your business look professional and helps you differentiate your company from your competitors.
At Winsby, we provide a range of brand development services, from designing a new logo to establishing an entire company identity.
Determine who you are
The first step in brand development is putting into words what your business is all about. Your purpose and goals form the bedrock of your identity and should be present within all customer communications and company materials. What makes you different from the competition? Why should customers choose you over other options? What is most important to your customers in what you offer?
Our team will help you effectively state what your company stands for and how you serve your customers. We will also assist you with creating your brand voice, so there is consistency with how you describe yourself and how you speak to customers and prospects.
Visual branding
After establishing relevant and memorable taglines, plus your voice and identity, the next step is to create visual brand standards that determine the look and feel of your company. You need a specific color palette, a sharp, clean logo that is recognizable, and consistent typography and fonts.
If you already have a set of visual brand standards, we will make sure all your materials adhere to them and are enhanced by them. If you are just starting out with your branding, our team can help you pick colors and fonts and create logos that look great across your website, social channels, on mobile, and in printed materials.
Your brand guide
If you don’t have one already, we will create a brand standards guide that outlines all the different aspects of your identity and look. Anyone at your company can check the guide to see which primary and secondary colors to use, how to implement the logo correctly, which fonts to utilize, as well as what types of words and ideas to emphasize in sales, marketing, and advertising materials. Our brand standards guide helps ensure consistency to build customer recognition and loyalty.
If you don’t know where to start with brand development, contact our team. Whether you’re starting from scratch or already have an established identity, we can help with creation and improvement!